Ikea Furnishes Shops With RFP

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Ikea’s new agency must be compatible with the “non-hierarchical, unconventional, simple and cost-conscious” culture of the client, according to sources who re-ceived a proposal request sent to about 20 agencies last week.

The last quality may be especially important. Compensation disputes played a role in Carmichael Lynch’s decision not to defend the business, sources said.

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