Ikea Explores the Trials of Single Parenting in Its Latest Honest Take on Family Life

Åkestam Holst's new 'Where Life Happens' spot

Having explored divorce, teenage angst and adoption in ads for its home country of Sweden this past year, Ikea takes the “Where Life Happens” campaign about modern family life into the realm of single parenting with a new :60 from agency Åkestam Holst.