Ikea Created the 'Sleepiest Print Ad Ever,' Complete With Scented Ink and White Noise

Memac Ogilvy invents the next best thing to the brand's beds

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Ikea promises you a good night’s sleep, but short of buying a bed from the global furnishings retailer, how can you enjoy the benefits?

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in