Ikea Created the ‘Sleepiest Print Ad Ever,’ Complete With Scented Ink and White Noise

Memac Ogilvy invents the next best thing to the brand's beds

The ad, on the back of UAE's Good magazine, can be removed to use bedside for white noise. Ogilvy Dubai

Ikea promises you a good night’s sleep, but short of buying a bed from the global furnishings retailer, how can you enjoy the benefits?

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}