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Ikea promises you a good night’s sleep, but short of buying a bed from the global furnishings retailer, how can you enjoy the benefits?
Memac Ogilvy Dubai came up with an innovative answer with its “Sömnig” print ad, featured on the back of United Arab Emirates’ Good magazine issue for April. The agency calls it “the sleepiest print ad ever made,” and the copy on the back of the magazine promises, “Everything about Sömnig is designed to help you sleep better.”