Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
When one thinks of a challenger brand, Ikea doesn’t necessarily leap to mind. However, in Japan, the venerable Swedish brand is just that. Here’s how Ikea broke through, according to Anna Ohlin, country marketing manager in Japan, the first guest at Adweek’s Challenger Brands in the APAC region.
Top line
Despite having almost 500 stores in over 50 markets, Ikea isn’t a big player in Japan.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today
Already a member? Sign in