Ikea Canada Wants to Buy Your Furniture on Black Friday

It's the retailer's latest commitment to sustainability

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Ikea wants to show its customers that old furniture deserves more than one life. Its latest campaign features the adventures of a single white bookshelf, which has made its way into different homes across multiple generations, housing trophies, CD players and disco balls.

On Black Friday this year, Ikea Canada is encouraging customers to trade in their gently-used Ikea furniture for double the sell-back value through in-store credit. They can earn up to $150 when they bring in an old Billy Bookcase, which is the face of this campaign.

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