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Ikea is urging customers to consider more sustainable ways to live with a new campaign that features a robot inspired to save the planet.
Created by the brand’s retained agency Mother, the “Change a Bit for Good” ad aims to challenge the perception that sustainable living is too complicated and expensive.
In the ad, the robot visits a polluted stream, a factory and a beach to witness the effects of pollution and tries to do his bit to improve the situation.
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