Ikea ‘Bullied’ a Potted Plant While Encouraging Another, Then Showed Schoolkids the Impact

But some are understandably skeptical of the 'experiment'

Students watched over 30 days as one plant was bullied by recorded messages. Ikea UAE

How powerful is positive reinforcement? For humans, it’s undoubtedly vital in terms of helping us grow and succeed from a young age.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."