Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ikea’s new agency must be compatible with the client’s “non-hierarchical, unconventional, simple and cost-conscious” culture, according to an RFP sent to about 20 agencies last week.
Cost issues may be especially important. Com pen sation disputes played a role in Carmichael Lynch’s decision not to de fend the business, sources said. Similar issues were a factor in Ikea’s split with its previous agency, Deutsch in New York.
Ikea and the Minneapolis incumbent agreed to part late last month, following a 10-month relationship.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in