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TeknoSurf.com has launched a revamped version of its Web site and renamed itself Advertising.com to more clearly represent itself as an online marketing company.
“Our [former] name did not define who we were and with the new name, we have created an umbrella under which all our services are branded,” said Scott Ferber, ceo and co-founder of the Baltimore-based company. In addition to the ad network, these services include e-mail advertising solutions and GetPaid4, a pay-to-surf desktop product.
The revamped site, which launched today, features several additions, including a glossary of terms, such as cookies, cache, gifs and interstitials, used on the site; a section of case studies of projects led by Advertising.com;
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