IHOP Narrows Creative Review to 3 Calif. Shops

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LOS Angeles—After being pitched by nearly 150 shops and narrowing the list to 21 contenders, IHOP has settled on three finalists in the review for the creative portion of its $30 million account.

McCann-Erickson in Los Angeles, Young & Rubicam in Irvine, Calif., and Venables, Bell & Partners in San Francisco remain in the hunt, according to a representative for the restaurant chain, which now operates 1,028 units in 41 states.

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