IHOP Hires Search Consultant

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LOS ANGELES — IHOP Corp. has decided to launch a review for its creative advertising account and has hired a search consultant to handle the process, the company confirmed today.

Atlanta-based consultant Gregg Nettleton from ebrainsinc is leading the process, said IHOP representative Patrick Lenow.

The Glendale, Calif. client is contacting an undisclosed number of full-service agencies in the closed review for its $30 million account, Lenow said.

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