Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES — IHOP Corp. has decided to launch a review for its creative advertising account and has hired a search consultant to handle the process, the company confirmed today.
Atlanta-based consultant Gregg Nettleton from ebrainsinc is leading the process, said IHOP representative Patrick Lenow.
The Glendale, Calif. client is contacting an undisclosed number of full-service agencies in the closed review for its $30 million account, Lenow said. There are no geographical or size limitations. A timetable for the review could not be determined.
Last
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in