IHOP Has a New Logo for the Emoticon Era

First change in more than two decades

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Despite being nearly 60 years old, IHOP has repeatedly proven itself well adapted to the social media age. And now the chain has a new logo to reflect its Twitter-savvy persona.

The new logo, redesigned for the first time in more than 20 years, casts the O and P into a smiley face and drops the blue and red framing long found around the lettering.

"Our guests have told us for many years that coming to IHOP, and in many cases just thinking about our world famous pancakes, makes them smile," marketing vp Kirk Thompson said in a statement.

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