IHOP Has a New Logo for the Emoticon Era

First change in more than two decades

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Despite being nearly 60 years old, IHOP has repeatedly proven itself well adapted to the social media age. And now the chain has a new logo to reflect its Twitter-savvy persona.

The new logo, redesigned for the first time in more than 20 years, casts the O and P into a smiley face and drops the blue and red framing long found around the lettering.

"Our guests have told us for many years that coming to IHOP, and in many cases just thinking about our world famous pancakes, makes them smile," marketing vp Kirk Thompson said in a statement. "We believe this new logo captures the essence of the IHOP experience, which consistently delivers our guests not only craveable food, but also great memories shared with family and friends."

Starting today, the new logo has already been rolled out to the chain's website, merchandise and menus (at select restaurants).

UPDATE: The following agencies were involved with the logo creation and its implementation across IHOP's corporate identity, according to the brand.

  • Logo Design: 360/Studio Tilt
  • Advertising/TV Animation: Dailey & Associates
  • Digital/Social/Mobile: MRM/McCann New York
  • Menu Creative/Design: Blacktop, Kansas City

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."