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LOS ANGELES Just days after completing a review in which VitroRobertson was hired for creative chores on IHOP’s $80 million ad account, client director of marketing Craig Silver is departing for a post at California Pizza Kitchen, per sources. His title at CPK could not immediately be determined.
Silver declined comment. Other IHOP officials could not be reached.
MDC Partners’ VitroRobertson in San Diego overcame Interpublic Group-owned incumbent McCann Erickson here and independent startup Tactic in Santa Monica, Calif.,
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