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LOS ANGELES IHOP today confirmed it is reviewing creative chores on its estimated $80 million ad account and said Interpublic Group’s McCann Erickson here is defending.
Patrick Lenow, director of communications at IHOP, last week denied that the account was going into review. Today, he said a consultant has been hired to oversee the process and added that a list of agencies has been assembled. No more shop solicitations will be entertained, he said.
Adweek.com first reported om Sept.
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