IHOP Awards Houston Media To Rives Carlberg

Rives Carlberg has been assigned the media account of International House of Pancakes restaurants in Houston.

The Houston shop won the business of IHOP’s local co-op, which consists of 33 franchise-owned restaurants, after a review involving regional contenders, sources said. Billings are undisclosed.

The agency currently handles media buying for Louisville, Ky.-based Yum! Brands’ Taco Bell and Kentucky Fried Chicken franchises in Houston and other Texas cities.

Media buying for the Glendale, Calif., client is primarily handled by Horizon Media in Los Angeles, supplemented by regional agencies around the country. McCann-Erickson in Los Angeles recently won the creative portion of IHOP’s $30 million account.