Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Rives Carlberg has been assigned the media account of International House of Pancakes restaurants in Houston.
The Houston shop won the business of IHOP’s local co-op, which consists of 33 franchise-owned restaurants, after a review involving regional contenders, sources said. Billings are undisclosed.
The agency currently handles media buying for Louisville, Ky.-based Yum! Brands’ Taco Bell and Kentucky Fried Chicken franchises in Houston and other Texas cities.
Media buying for the Glendale, Calif., client is primarily handled by Horizon Media in Los Angeles, supplemented by regional agencies around the country.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in