IGN Tries Personal Touch

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IGN sees a major void on social networking sites. In the company’s view, venues like Facebook and MySpace don’t serve gamers particularly well, since hard-core players have to sift through too much non-game-related information.

Thus, the News Corp.-owned, male-oriented site has rolled out MyIGN, a content personalization feature that aims to blend social media with social gaming. The idea is to create a pure, gamer-oriented social network, where users can follow specific games, game developers, IGN editors and just their gaming buddies.

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