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Considering so many are hosted by ad agencies, it's a bit surprising that most Cannes Lions seminars aren't promoted with proper ads. But Grey is doing it up right with this promo for next Wednesday's Grey Music Seminar in the Palais, where Grey London chairman and chief creative officer Nils Leonard will interview rock legend Iggy Pop.
Following the deaths of Prince and David Bowie—and, three years ago, Lou Reed, just a few months after he chatted with Grey's Tim Mellors on the Cannes main stage—this promo is intended as "a salute to the most alive man I know," Leonard says.