If You’re Struggling With Going Vegan, This Relatable Ad About Sneaking Cheese Is for You
British brand Allplants continues the judgment-free tone of Veganuary

Allplants offers forgiveness to those who have wobbled in their efforts to go vegan.
Allplants / Snap LDN

LONDON—Whether you’re trying to lose weight, get fit, read more, learn more or take up a new hobby this year, January is the month when everybody tries to push themselves to generally be better.