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LONDON—Whether you’re trying to lose weight, get fit, read more, learn more or take up a new hobby this year, January is the month when everybody tries to push themselves to generally be better.
For an increasing number of people each year, that means eating in a more environmentally conscious and healthy way by cutting out animal products entirely for the month of January.
But even with the best intentions, going cold turkey (pardon the pun) can be just a little too difficult for some people, as a new ad campaign by British vegan food delivery brand Allplants makes clear with relatable comic effect.
“We know Helen has tried to go vegan,” the ad narrator says as the ad begins.
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