If You're Not a Doctor Don't Play One on TV By Kathy Tyre

LOS ANGELES - Reality and fantasy made for bizarre media partners in '92. The real-life Dan Quayle bickered with the imaginary Murphy Brown (or was he figh

With economic woes expected to continue to dog us in 1993, agency creatives still expect ‘reality’ to loom large in advertising. But instead of manufacturing an image they hope will be believable, creatives say they’ll try and establish credibility with the real thing – letting clients and the products speak for themselves.
‘It’s almost irresponsible for us to manufacture company personalities,’ said Elgin Syferd/Seattle cd Rocky Botts, a former cd at Hal Riney & Partners/S.F.,