If Your Team Wins the Super Bowl, Hotels.com Will Give You a Room to Make a Baby

They want people to channel their 'Big Game Energy'

In recent years, the NFL has celebrated a poignant Super Bowl stat—that the birth rate in winning cities goes up nine months after the game—in its spots for the game. Hotels.com is taking a more direct approach to this trend for Super Bowl 53: The company is offering free hotel rooms to 53 fans of the winning team to help the trend continue.