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In recent years, the NFL has celebrated a poignant Super Bowl stat—that the birth rate in winning cities goes up nine months after the game—in its spots for the game. Hotels.com is taking a more direct approach to this trend for Super Bowl 53: The company is offering free hotel rooms to 53 fans of the winning team to help the trend continue.
“This is our way of getting in on the gameday action,” Katie Junod, general manager of the Hotels.com
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