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McDonald’s is celebrating the 40th anniversary of its popular seasonal sandwich, the McRib, in a couple different ways this year.
The first came in the form of an NFT, an exclusive digital rendering of the famous sandwich that the brand began releasing in limited quantities on Nov. 1. The second was a more traditional celebration in the form of a special toast: a gin-based McRib-inspired drink.
As many would likely guess, longtime gin connoisseur and company owner Ryan Reynolds was the go-to bartender for such an occasion.
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