Super Bowl

If You Take a Virtual Test Drive Instead of Watching the Super Bowl, Volvo Might Give You a Car

It’s not an ad but close enough

volvo-longest-drive-content-2019 — Volvo wants eyes on its activation—not the game.Volvo

By Ann-Marie Alcántara

January 31, 2019

Volvo’s game plan for the Super Bowl has nothing to do with the sport, but everything to do with distracting viewers from it.

Ann-Marie Alcántara

Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.

Recommended videos