Super Bowl

If You Take a Virtual Test Drive Instead of Watching the Super Bowl, Volvo Might Give You a Car

It’s not an ad but close enough

Volvo wants eyes on its activation—not the game.Volvo
Headshot of Ann-Marie Alcántara
By Ann-Marie Alcántara

January 31, 2019

Volvo’s game plan for the Super Bowl has nothing to do with the sport, but everything to do with distracting viewers from it.

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Headshot of Ann-Marie Alcántara

Ann-Marie Alcántara

Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.

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