Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
By Trevor Jensen
CHICAGO–International Dairy Queen has pared the list of agencies in the running for its $25-30 million account to three, and given the finalists a strategic planning assignment due June 17.
Remaining in the competition for the Minneapolis-based fast-food and soft ice cream chain’s business are incumbent Campbell Mithun Esty in Minneapolis and New York shops Grey Advertising and Saatchi & Saatchi.
Publicis/Bloom in New York became the second agency to withdraw from the competition before the last cut was made, an IDQ official said.
The client representative would not give the agency’s reasons for resigning.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in