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BOSTON CMO magazine has launched an online editorial content program for corporate marketing executives. The initiative includes a series of on-demand Webcasts and electronic newsletters.
“Chief marketers are interested in material delivered through multiple channels. Utilizing the Web as a channel for reaching CMOs and other senior marketing executives is one way we are meeting the growing needs of these busy and in-demand corporate officers,” said CMO editor-in-chief Rob O’Regan.
The first Webcast, “Innovative Influencers: Harnessing the Power of Word-of-Mouth Marketing,” debuts today.
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