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iDeutsch LA, a California-based i-shop, last week unveiled a new Web site for the California Milk Advisory Board in conjunction with an integrated marketing effort launched by Deutsch LA last October. Deutsch LA’s campaign has centered on a series of “Happy Cows” commercials featuring California dairy cows demonstrating how living in the Golden State makes for great cheese.
The corresponding Web site, with its e-commerce component, follows an online magazine format with recipes updated monthly, coupons and screen savers.
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