‘Identity Theft’ Steals the FCS Show

NEW YORK Citigroup topped the 10th annual Financial Communi-
cations Society Portfolio Awards, winning 14 prizes including the consumer retail best in show honor for its “Identity theft” campaign by Fallon.

The Minneapolis shop’s Citigroup campaign, which features victims of “identity theft” lip-syncing to voices of thieves who describe what they did with the stolen money, also won the People’s Choice Award. That award was chosen by audience members at last night’s ceremony at the Grand Hyatt Hotel in New York.

The Kaplan Thaler Group’s campaign for Aflac featuring the Aflac duck took home the business-to-business best in show prize and a gold award.

Mass Mutual Financial Group won best in show for the corporate image category, as well as a gold award for its “Empty Nest” spot by Lowe in New York.

Smith Barney won best in show for interactive media and a gold award in the corporate image category for ads by Merkley Newman Harty.

The FCS, a New York nonprofit organization established to promote professional standards in financial communications, honors creative excellence by financial advertisers and their agencies.