Identity Theft

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“Massachusetts. We’ve got issues” might be a better slogan for the Bay State than the proposed “Massachusetts. Make it yours,” which was unveiled in grand fashion late last week and promptly given a spanking in the press, from the public and from tourism professionals. “I would’ve liked to see something a little more dynamic,” says Sheila Martines Pina, executive director of the Bristol County Convention & Visitors Bureau and chair of the Regional Tourism Councils.

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