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NEW YORK IdeaCast, an out-of-home digital media company, has signed a content deal with E! Entertainment Television, which will contribute content to IdeaCast’s Health Club TV network across 1,000 health clubs nationwide.
As part of the agreement, E! will provide celebrity and entertainment content including programs such as E! News, The Soup, Keeping Up With the Kardashians, True Hollywood Story, countdown specials and red carpet events.
E! joins other IdeaCast content providers including CNN, ESPN, CNBC and MSNBC.
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