'Icing on the Cake': GSD&M Awarded Land Rover

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$30-40 Mil. Business Marks Texas Shop’s 1st Car Account
DALLAS–GSD&M has won the $30-40 million ad account for Land Rover North America.
“This is our first car account, and for us it’s been a lifelong dream,” said shop president Roy Spence. “I don’t know why this is, but coming from a national perspective, you make yourself national with a car account. We’ve played in the national arena for years, but this puts the icing on the cake.”
GSD&M came close in 1997 as the runner-up for the $240 million Mazda North American account.





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