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As charting the customer journey becomes increasingly imperative for band marketers, iCiDIGITAL, a leader in creating and measuring digital experiences for the Fortune 500 and owned by Adweek parent Beringer Capital, has launched of iCiANALYTICS.
The mission of iCiANALYTICS is to help guide clients with actionable plans based on the data they’re receiving, as well as helping them collect data they never thought possible to access. This provides the brand the opportunity to deliver the right message to the right person at the tight time on platform or device.
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