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The castle is getting crowded. ICEE and Sylvan Learning are the latest marketing partners to sign on with upcoming kids film Igor. The MGM animated film, which hits theaters Sept. 19, is about a hunchback who dreams of winning the annual “Evil Science Fair.”
Sylvan, Baltimore, will play off the plot with its “Can you help get Igor to the Science Fair” promotion. This reading contest for elementary school students will be hosted on BookAdventure.com. Winners will get to go to Space Camp and Aviation Challenge in Huntsville, Ala.
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