Icebox Emotion Central to Kerker's Sub-Zero Ads

Kerker Marketing Communications highlights the emotional ties Sub-Zero refrigerators bring out in their owners in its latest work for the high-end appliance maker.
“Sub-Zero’s customer believes the kitchen is her command center,” said Chris Preston, the Minneapolis shop’s creative director. “This is her baby and she can do what she wants with it.”
The consumer print campaign highlights that emotion by depicting off-beat characters tailoring the contents of their refrigerators to their lives. One execution shows a woman in a yoga position with cucumber slices on her eyes.