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Fallon McElligott copywriter Viv Walsh was sitting in a cafe reading about James Cameron’s blockbuster movie Titanic when the thought struck him: Why did the film–which cost $200 million–have to be so much trouble when it could be done at home?
To prove his point, Walsh went to his bathroom, filled the tub, grabbed some ice from the freezer and set up a video camera. The result is Miller Lite’s newest spot.
The spot (shown here) opens on a Miller Lite can floating in the bathtub as Walsh provides an original, hummed soundtrack.
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