New Ice Breakers Ad Wants Mask Wearers Everywhere to Mint Before They Mask

Hershey reported a 40-50% drop in mint and gum sales in an April earnings call

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There are a lot of things to get used to in the era of the novel coronavirus. Mask wearing is one that brings its own complexities, from fogged up glasses to itchy noses to having to smell your own breath all the time.

If you’re one of those people who’s just discovering that having your breath funneled toward your nose all the time is less than pleasant, Hershey-owned mint brand Ice Breakers wants you to know that you’re not alone and that popping a mint into your mouth before masking up can fix that for you.

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