New Ice Breakers Ad Wants Mask Wearers Everywhere to Mint Before They Mask

Hershey reported a 40-50% drop in mint and gum sales in an April earnings call

a woman with a face mask that says because mask breath?
Hershey-owned Ice Breakers' new spot uses stock footage to address one of the complications of mask wearing: mask breath. Hershey

There are a lot of things to get used to in the era of the novel coronavirus. Mask wearing is one that brings its own complexities, from fogged up glasses to itchy noses to having to smell your own breath all the time.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.