IBM's Watson Helped Fashion House Marchesa Design a 'Cognitive Dress' for the Met Gala

Data meets couture

IBM's Watson is set to make a splash on one of fashion's biggest stages: the Metropolitan Museum of Art's annual gala. IBM teamed up with design house Marchesa to create an interactive dress, which will debut tonight on the Met's red carpet alongside fashion luminaries and celebrities including co-chairs Anna Wintour, Taylor Swift and Idris Elba.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in