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NEW YORK?-IBM has tapped roster agencies OgilvyOne and Wunderman, both owned by WPP, to handle its global direct and interactive marketing. The shops will follow a new marketing model, effective January 2002, which will help IBM execute campaigns with a uniform message for online banner advertisements and direct mail campaigns.
Billings on the account were undisclosed.
The Armonk, N.Y.-based computer maker had used several roster agencies since 1998 for direct marketing and interactive advertising, including R/GA, Modem Media, AnswerThink and OgilvyInteractive.
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