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NEW YORK IBM on Sunday launches a futuristic effort from Ogilvy & Mather designed to illustrate the client’s commitment to the Linux operating system and open-source computing.
The push anthropomorphizes the technology in the form of a 10-year-old boy in one 90-second spot.
In the execution, two off-camera voices discuss the curious blond boy (he’s the same age as Linux ) who is seen seated in a hermetic white room, listening to the advice of a cast of diverse talents: Henry Louis Gates, chairman of Harvard’s African American studies department; John Wooden, former coach of the UCLA Bruins basketball team; boxing legend Muhammad Ali; and others, including a plumber and an astronomer.
“What
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