Known for Repositioning Brands, Carla Piñeyro Sublett is IBM’s New CMO

Former Rackspace marketing head succeeds Michelle Peluso in the role

IBM CMO Carla Piñeyro Sublett
Carla Piñeyro Sublett is IBM's senior vice president and chief marketing officer IBM

IBM has named software marketing veteran Carla Piñeyro Sublett as senior vice president and chief marketing officer.

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@davidakaplan David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor.