Known for Repositioning Brands, Carla Piñeyro Sublett is IBM's New CMO

Former Rackspace marketing head succeeds Michelle Peluso in the role

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

IBM has named software marketing veteran Carla Piñeyro Sublett as senior vice president and chief marketing officer.

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