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IBM, hoping to flag its presence as a behind-the-scenes maker of semiconductors, hard drives and other hardware products, will include an “IBM Technology” logo on Nintendo’s Gamecube this fall as part of a new ingredient branding strategy.
In addition to Gamecube, which sports an IBM Power PC chip, the IBM logo will also begin to appear on handheld computers, cell phones, set-top boxes and other products that use IBM chips, a company rep said. IBM launched its original equipment manufacturing (OEM) business in 1993.
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