IBM Begins New Branding Strategy

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

IBM, hoping to flag its presence as a behind-the-scenes maker of semiconductors, hard drives and other hardware products, will include an “IBM Technology” logo on Nintendo’s Gamecube this fall as part of a new ingredient branding strategy.

In addition to Gamecube, which sports an IBM Power PC chip, the IBM logo will also begin to appear on handheld computers, cell phones, set-top boxes and other products that use IBM chips, a company rep said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in