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Internet Broadcasting, a company that provides local Web sites, content and advertising to several media companies, introduced a new Web ad unit called a “hover ad.”
Anchored to the bottom of the user’s browser, the ad remains visible as the user scrolls up and down a Web page. The reader can minimize the ad at any time, leaving a branded button at the bottom of the screen that can be expanded or closed.
Post-Newsweek Stations is one of the first of IB’s media partners to test the new ad format.
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