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LOS ANGELES — Ad effectiveness consultant Intermedia Advertising Group, New York, named Cheryl Idell its first president. IAG also announced that Steven Walsh, head of business development for CMR, joined the company as vice president of sales.
Idell, 37, is an advertising veteran widely considered one of the most astute media thinkers in the U.S. She joined IAG 14 months ago as chief strategic and research officer from Initiative Media North America, where she was svp/chief strategic officer.
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