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NEW YORK For the second time in its three-year existence, the Titanium Lion is being recast by the International Advertising Festival.
The organization is eschewing last year’s rigid definitions and instead opening up the award to all types of advertising. There will be no minimum or limit to the type of media used in a campaign, and there are no budget or category restrictions. There is also no set number of how many Lions the Titanium jury will award.
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