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Complaints made by the Interactive Advertising Bureau — about Gator.com’s online advertising service being deceptive to consumers and unfair to advertisers–has elicited a lawsuit from the Redwood City, Calif. company.
Gator bundles software called OfferCompanion with its namesake Gator application, which is designed to remember passwords and online form information. OfferCompanion, a kind of marketing software, launches pop-up ads based on the sites users visit–including competitors’ sites.
But IAB president and CEO Robin Webster argues in a statement released yesterday that Gator infringes “on the trademark, copyright and intellectual property rights of Web publishers and advertisers.”