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Lawyers need to pass the bar exam. Wall Street folks have the Series 7 certification. Shouldn't the online ad industry have its own must-pass exam?
The Interactive Advertising Bureau believes that in this ever-more-complicated world of sophisticated ad technology and data targeting, the timing is right to require a common knowledge base for ad sellers. Thus, the organization has been working with select members to unveil an official certification for digital sales executives starting sometime this summer.
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