IAB Members Provide Investment Capital

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK Eleven companies have anted up $5.8 million in pre-paid membership fees to the Interactive Advertising Bureau to help the organization initiate programs designed to hasten the growth of the industry.

The companies participating in the acceleration program are: 24/7 Real Media, America Online, CNET Networks, Google, LookSmart, MSN, New York Times Digital, Overture Services, Wall Street Journal Online, The Walt Disney Internet Group and Yahoo!

The funds are earmarked for the launch of projects over the next few years geared towards simplifying the process of planning, buying and creating online ads and educating key marketers, media planners and buyers on...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in