IAB Lobbies in D.C.

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NEW YORK Concerned about potential regulatory moves by the Obama administration and the Democratic-controlled Congress, the Interactive Advertising Bureau has descended on Washington, D.C., armed with research conducted by a pair of Harvard Business School professors to make the industry’s case to lawmakers.

According to a new study issued by the IAB on Wednesday, online advertising is responsible for $300 billion of economic activity in the U.S. — or 2.1 percent of the nation’s gross domestic product.

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