IAB Issues Guidelines for Pop-Up, Over-the-Page Ads

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NEW YORK After receiving feedback over the last two months, the Interactive Advertising Bureau this week released guidelines for over-the-page rich media units and pop-up and pop-under ads.

The guidelines for over-the-page rich media units, which include expandable, floating, between-page and in-stream ads, are meant to enhance the user experience without constraining creative opportunities and improve the efficiency and ease of planning, buying and creating online media, the IAB said.

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