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NEW YORK The Interactive Advertising Bureau Tuesday unveiled a Universal Ad Package that is intended to ease and improve the efficiency of planning, buying and creating online media. It was designed in response to advertiser demand for more standard online ad guidelines.
The ad package is made up of four ad sizes: the 728 x 90 Interactive Messaging Unit (IMU); the 160 x 600 wide skyscraper, which like the 728 x 90 unit, is meant to sit on the perimeter of the page; and the 180 x 150 rectangle and 300 x 250 medium rectangle that feature similar proportions to TV.
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