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The oft-maligned banner ad is getting a fresh look. Today the Internet Advertising Bureau (IAB) announced the guidelines for 7 new ad units. These new banners range in size from 120-by-600 pixel vertical “skyscrapers” to 250-by-250 pixel pop-up windows. A typical banner ad
measures 468-by-60 pixels.
Buzz about retooled banner ads began a few weeks ago, when major Web players such as CNET and New York Times Digital introduced larger and more interactive ad units on their sites.
Now,
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